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Based in Leicester, but travelling around the world with his ‘drawing and exploring’ vlog, Sam is a creative who channels his playfulness into design, illustration, and spray-can art.
Whether he’s crafting bespoke characters, designing branding, or creating street murals, his work brings a vibrant, graphic vitality to every surface. Sam’s colourful characters invites everyone, from curious passersby to art enthusiasts, to stop, smile, and engage with the city’s creative heartbeat.
Artwork/
Leicester’s walls and public spaces are alive with creativity, and Sam Grubb is one of the artists who brings that energy to life. A freelance graphic designer, illustrator, and spray-can artist based in the city, Sam is celebrated for his fun, bold characters that bounce off the page (and wall), making every piece impossible to ignore.
For Street Stories, Sam has introduced four new colourful characters – a playful ensemble that nods directly to Leicester’s famed street art scene and the renowned Bring the Paint festival. This annual urban art celebration transforms city streets into open-air galleries, bridging graffiti and illustration with a vibrant, accessible energy.
Where to find/35 Belvoir Street, LE1 6SJ
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Street Stories Leicester is back with a second installation!
Following the inaugural Street Stories project from 2019, when BID Leicester helped to birth the project, with a vacant units brief. Street Stories has returned to its home following installations around the nation.
Street Stories Leicester is bringing an improvement to vacant shops around the city centre again, incorporating five previous artworks and three new artists for 2025 looking into new themes around the city’s culture, nightlife and street arts scene, along with innovations in space technology.
You can find the original stories and animations here and on our YouTube channel
